Alex is a retired chemist with an MS degree in chemistry from New Jersey Institute of Technology. He worked for 500 fortune companies such as FMC , Bayer pharmaceuticals and Amway corporations as a senior research scientist. Alex and his wife Sandy were in the dry cleaning business since 1990.

They attended the dry cleaning school in New York city prior to opening their first store in New Jersey. They have been at Meadowlark cleaners since 1995. Alex is well versed with chemicals, fabrics and compliance with environmental regulation.

 
GreenEarth Technology:

GreenEarth is more than an ecologically safe alternative to perc. It is actually better for fabrics. And that’s not just our opinion, it’s science. You see solvents are not strong or weak on their own. They are only a carrier. Their “strength” is measured by how well they work in combination with additives to dissolve the materials that need to be dissolved without dissolving the materials that need to be protected.

The magic of GreenEarth is the unique way it has been designed to work with detergents and the cleaning action of dry cleaning machines to remove stains and soil from fabric fibers without "touching" them.

The GreenEarth Cleaning system loosens and removes soil particulate from fabrics without degrading or damaging textile fibers. Fabrics are cleaner, fresher, and last longer.

In all the talk about “sustainable businesses”, an important issue often overlooked is the sustainability of the business itself. Green products and services usually cost more to deliver, but few consumers are willing to pay more for them. When going green puts business owners in the red, businesses can’t survive, and that doesn’t help the environment.

The built-in advantage of GreenEarth is that it is the one green dry cleaning system that doesn’t cost any more to use. Machines that can run with silicone solvent are no more expensive than traditional dry cleaning machines and they can be configured to operate with less energy and expense using new filtration technologies. Clothes processed in GreenEarth come out with less static, lint, wrinkling or the need for special handling, reducing the time and expense of processing and finishing. With productivity and operating efficiencies like these, going green with GreenEarth can actually improve your bottom line.

Green Earth Technology was jointly developed and perfected by GE and Procter&Gamble companies.